Qualitative Analysis

Delving deep into understanding consumers’ behavior and thinking, striving to understand their motives and feelings, this is part of services emrc offers. Qualitative analysis of customers thinking and behavior can help businesses develop consumer-oriented strategies and increase their market share


  • Finding answers for fundamental questions
  • establishing a deep understanding of customers’ behavior
  • Understanding costumers’ thinking
  • Understanding consumers’ decision-making process
  • Predicting consumers’ response to future products


  • Focus Groups
  • In-depth interviews (IDI)
  • Quick Ad Tests
  • Tasting workshops

We answer these questions:

  • What my customers expect?
  • What are their preferences?
  • How can I earn and boost customer loyalty?
  • What do customers think of my new product?
  • What new product would be more successful in the market?
  • How rivals attract my customers?
  • How can I attract new customers?