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   Posted July 2013

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Bank Services Usage

 

Automobile Industry

   

In June 2013, EMRC had this honor to become exclusive Iranian member of Gallup International at 66th WIN/GIA annual conference in Rome. Mr.Vafadar, managing director, was granted the membership after he presented EMRC's capabilities, services, and products to WIN/GIA members. Nearly all members voted for EMRC to become the new member of this association.

The Worldwide Independent Network (WIN)/Gallup International Association (GIA) is a leading association in market research and polling comprised of  77 of largest and independent market research and polling firms from around the globe. Combined annual revenue of member firms amounts to over 500 million Euro and the coverage includes 95% of the world's market.

MBAnews correspondent had an interview with Mr.Vafadar to unfold advantages of acquiring such valuable membership for EMRC and basically for the marketing research industry in Iran. You can find the full interview in the following link.                       

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According to the latest Iran's TGI database on May2012, more than 60% of universe have used Card services, while just around 23% of universe have used Electronic services. As a result, among different type of E-services, telephone and internet banking were used more than others...

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According to the data from Ad*X project during 3 months (2012/12/21 to 2013/03/20) about 1.71% of total advertising expenditures in IRIB TV, Newspapers and Magazines has been covered by automobile industry...

                                    

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